How Does Paid Search Work?

Paid search is driven by keyword-based targeting, combined with an auction-style bidding process to determine when an advert appears on a search engine results page. There are many factors that will determine whether your ad appears on a users’ search result. If a user has searched for a specific keyword that you're targeting in your account, and if your ad wins the auction bidding based on your budget and bid, your advert should appear. There are other factors that need to be taken into consideration such as ad copy relevancy, optimisation score, landing page functionality and platform ad policy.

When done well, paid search can be an incredibly effective tool to increasing your website's traffic and conversions. Although you're spending money to get the adverts onto the search engines, the ROI can be impressive when managed by an expert. It helps to increase brand awareness, and can drive new customers effectively at various points in their journey as a consumer.

Does Paid Search Help Organic Search?

Paid search efforts don't affect organic search as they are completely separate marketing tactics. The benefits of paid search is that they're designed to appear at the very top of the search engine results pages (SERPs) as you've paid good money to put them there. Their positions, however, will also depend on competition and relevancy of your ads. With organic rankings, the top positions are based solely on SEO efforts as opposed to budget spent.

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Koozai > Services > Paid Search

PPC & Paid Search Agency

Introducing our multi award-winning PPC and Paid Search agency services.

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Your new PPC and paid search agency

We’re Koozai – an experienced and multi award-winning PPC (pay-per-click) and paid search advertising agency in London, Southampton, and Preston.

Our talented PPC and paid search consultants have been providing businesses with professional PPC and paid search advertising services for decades – so when it comes to managing your paid ads’ performance online, you’re in safe hands.

Our inhouse paid search team was formed in 2006, and ever since our PPC specialists have been passionate about delivering successful PPC campaigns with paid ads that better target prospects, improve relevant traffic, and drive more cost-effective leads and conversions.

We’re also an official Google Partner and experts in pay per click campaigns – with our paid search work recognised with multiple accolades at search industry awards. We take a data-led approach to PPC and have an inventive edge, which drives fantastic ROI for our clients.

From working with industry-leading brand names to smaller businesses, we offer highly targeted paid search services for companies in a diverse range of industries. With that in mind, if you’re looking to boost relevant traffic to your site, convert traffic into sales, and gain a great ROI, then get in touch with us to explore how our PPC and paid search services can help.

Trusted by 100s of brands

Our PPC and paid search services

Koozai’s experienced PPC and paid search consultants come from many different backgrounds, and are able to offer a whole range of paid search services:

Google Search Ads

We are highly skilled at Google search ad campaigns. We’ll help you improve keyword targeting, click-through-rates, and conversions, as well as lowering your cost per acquisition.

Microsoft Ads

The potential of Microsoft Ads is often overlooked. Our paid search team can manage and optimise your ads on Microsoft to improve conversions and reduce costs.

Remarketing

Remarketing is all about reengaging audiences that have already interacted with your website in the past. It can can be an effective tool for driving conversions.

Amazon Ads

Our paid search team are also skilled at managing and optimising Amazon ads accounts to help improve performance. We’ll help you with targeting, audience profiling, and getting the most out of your ads spend.

Google Display Ads

Google Display Ads are visually engaging, eye-catching ads in search listings. They can be a brilliant tool for catching users attention and driving relevant traffic, leads, and conversions to your website.

Google Shopping Ads

We are also skilled at Google Shopping Ads campaigns, and our paid search team can help you to better optimise and manage your ads and ads budget to drive improved clicks and conversions.

Paid Social Media Ads

Within our paid search team we also have Paid social media specialists who are experienced at improving performance from paid ads on popular social media platforms like LinkedIn, Instagram, Twitter (now X), Facebook, and others.

PPC Audits

As well as optimising and running campaigns, we can also audit existing accounts across a number of ads platforms to ensure that they’re well-targeted and discover where changes can be made to drive better targeting and performance.

Results-focused PPC services

Our results-focused PPC consultants bring a diverse range of experience and expertise to the Koozai team – making us the ideal partner to help your businesses to drive better and more cost-effective traffic, leads, and conversions from your paid ads budget. We’re also specialists also official Google Partners, and have won multiple accolades for our PPC work over the years..

440+ Client Partners
110Years Combined Experience
18Koozai Birthday Cakes

Why partner with Koozai for your paid search strategy?

If you want your brand at the top of the search engine results pages with the latest paid search strategies for your business, it’s worth considering Koozai. From Google ads account management through to PPC, Google Shopping and everything in between, or we’re here to help remove the stress of managing your paid search efforts.

Here’s just a few more reasons why Koozai is a great match for your business:

1.

We take the time to explain any existing issues with your advertising campaigns and the best way to resolve them.

2.

We’ll provide you with recommendations and instructions on how to implement them to improve ad performance.

3.

You’ll enjoy the peace of mind that comes with knowing more about your PPC campaigns and you’ll be safe in the knowledge that you’ve got access to experienced and passionate specialists delivering effective PPC adverts.

4.

We live and breathe all things paid and are always up to date.

5.

You’ll get your own dedicated expert who’s only a phone call or email away.

6.

Our team of paid search experts can get the most out of any campaign, no matter how niche or specific your product.

7.

We’ve improved ROI for all sorts of clients, from start-ups to multinationals.

8.

We’ve been optimising and managing PPC campaigns since 2006.

To get your paid adverts back on track, feel free to get in contact with our Google Ads management team and see how we can work with you.

We’ve won multiple awards and our services are rated over 4.5/5 on Google

PPC Experts based in Southampton & London

Although we provide PPC and paid search advertising services to businesses across the country, our paid search consultants operate mostly out of hubs near Southampton and London. Here, our team of Google Ads & Bing-qualified paid search experts are ready to work on bidding strategies to help your business thrive online and get the conversions you need. With their technical, analytical and creative PPC abilities, your paid search campaign will be highly targeted and successful, complementing your overall marketing strategy.

Our PPC case studies and testimonials

To find out about the fantastic results we’ve achieved for businesses with PPC and paid search campaigns, explore some of our client case studies below.

Paid Search for Tui Travel PLC /

Soaring conversions (and falling costs) with PPC for TUI

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Paid Search for Stannah Lifts /

Trebling conversions with PPC for the leader in passenger lifts

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Paid Search for Trulawn /

Growing leads with PPC for a leading artificial grass brand

Read Case Study

The Education Division has gained more traction in the last 7 years than ever before and the PPC project by Koozai was a large part of that success.

Viv LonsdaleWeb Analytics Manager

The Stannah team loves working with Koozai, their clear comms, insightful strategy and ability to drive results is exactly what we look for in a partner. We look forward to continued success working together.

Suzanna HarleyDigital & Data Marketing Executive

Got questions about our PPC and paid search services? Get in touch.

To find out about more about our PPC and Paid Search services, please get in touch or fill in the ‘contact us’ form below.

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Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?

We create cutting edge, award-winning digital marketing campaigns

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Questions?

Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

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Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK

Lancashire Digital Marketing Agency

Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK

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Albert House 256 - 260 Old Street London, EC1V 9DD, UK

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