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Link Building Trends

A summary from Koozai into the trends in link building

Quality over quantity

50%

Over 50% of pages have zero referring domains, highlighting the importance of quality links.

Content Centric Strategies

High quality, shareable content creation is a top effective SEO tactic, generating organic traffic and attracting backlinks. 72% of marketers believe in its importance.

Long Term Approach

1 15

A constant, long-term approach to link-building is crucial for noticable impact on rankings. New backlinks take on average 10 weeks to influence search rankings.

Diverse Outreach Tactics

Digital PR

Broken Link Building

Influencer Outreach

Personalised email outreach remains highly effective [79% success rate]. Varied outreach methods such as digital PR, broken backlink building and influencer outreach also remain popular.

Social Media’s Role

There is positive corelation between social media shares and the number of backlinks. so get your content out across your social media channels.

Competitor Analysis

51%

51% of SEO professionals consider competitor backlink analysis crucial.

Local SEO Importance

82% of local businesses consider link building essential for local SEO strategy. Acquiring local backlinks improves search visibility and drives targeted traffic.

Link Building Methods

82%

82% of SEO professionals believe link building will remain vital for SEO.

70%

70% of marketers are planning to use video in their content.

Multi-media content creates chances for diverse backlinks using strategies like digital PR, broken link building, and the skyscraper technique. New link building methods include surveys, user-generated content and voice search optimisation.