Digital Marketing Glossary

All #0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Gated Content

Content that requires user info such as an email or form fill to access.

GDPR

GDPR stands for General Data Protection Regulation and was updated in 2018 to ensure that customer data is protected, kept up to date and consent is gained from the individual for their data to be stored. Individuals can also request their data is removed from a database.

Geo-targeting

A targeting method that serves content to site visitors based on their location.

Geo-Targeting

The delivering of content or ads to users based on their geographic location.

Goal Completion

When a user performs a tracked action (conversion event)

Google Ads

Google’s self-serving advertising platform that lets marketers serve ads across Google and partner networks.

Google Ads

This is a Paid advertising platform by Google. It shows ads in search results and display networks.

Google AdWords

The old name for Google Ads. Some may still refer to it as Google AdWords or just AdWords

Google Analytics

A free Google tool that measures and reports on website traffic.

Google Business Profile (GBP)

This is business listings in Google Maps and also local search results.

Google Data Studio

a free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.

Google Instant

A feature of Google’s search engine that shows search results as the keyword query is being typed.

Google Search Console

A free web service that allows webmasters to monitor website performance and visibility.

Google Tag Manager

Google Tag Manager is a free tool that allows you to host a variety of tracking codes, pixels, and tags – thus removing the need to rely on developers and hard coding of each tag.

GPT-4

GPT-4 is an advanced version of OpenAI’s Generative Pre-trained Transformer models, designed for natural language understanding and generation. Known for its ability to perform complex text-based tasks like summarisation, question answering, and creative writing, GPT-4 is widely used in AI-driven applications, including ChatGPT.

Granular Targeting

Defined as precisely targeting audience segments for highly specific ad delivery.

Growth Hacking

Creative, low-cost strategies focused on rapid growth, especially for start-ups.

Growth Marketing

A data-driven approach focused on scaling traffic, leads, and revenue.

Guerrilla marketing

A direct publicity technique that aims to cause an emotional or surprising reaction to ensure the brand is memorable without spending too much budget.

Guest blogging

Bloggers who contribute to other websites’ or brands blogs.

Guest Blogging

Writing content for another website to reach new audiences and build backlinks.

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