Artificial intelligence has transformed marketing and the best AI marketing agencies are leading the way. They’re not only using AI tools, they’re integrating AI into client workflows, and boosting results across SEO, content, ads, PR, and more.
This guide looks into the top AI-powered digital marketing agency options in the UK. We’ll look at what sets them apart and help you pick one that suits your brand.
Marketing today is both digital and smart. It’s not only about showing up in search results anymore; it’s about making sure your brand is trusted, visible and makes sense to the clever tech behind them. Whether it’s getting found in AI-powered search or shaping content that works with the tools people are using, everything needs to be sharper, faster, and more thoughtful. Brands are looking for agencies that “get it.” They want specialists who can use AI responsibly to help them stand out, without sounding like a robot wrote it.
That’s where a specialist AI marketing agency comes in. Whether you’re an emerging brand or an established name, you need partners who can:
- AI search overviews (like Google’s AI Overviews, AI Mode or ChatGPT responses)
- Scale content creation with quality and brand integrity
- Optimise PPC and paid social with real-time AI-powered bidding
- Use AI to surface PR trends, audience insights, and performance data
Top AI Marketing Agencies in the UK
The best AI marketing agencies in the UK for 2025 include Koozai, Wagada, and The Keen Folks, known for expertise in AI SEO, video marketing, and customer experience automation, respectively.
Here are the top 11 AI marketing agencies in the UK based on specialisation, innovation, and results:
| Position | Agency Name | Specialisms & Tools | Location |
| 1 | Koozai | AI SEO (AIO audit), AI PPC, AI content, AI PR & social | Southampton / London |
| 2 | Wagada | AI video, facial detection, automated lead funnels | London |
| 3 | The Keen Folks | AI data analysis, automation, customer experience tooling | London |
| 4 | HotSource Creative | AI content & design, chatbot deployments, dynamic ads | UK-wide |
| 5 | AiBoost | AI automation for outreach, multi-channel campaigns | UK |
| 6 | VCCP | AI-powered brand strategy, AI chatbots, predictive analytics | London |
| 7 | Burst Digital | AI SEO, AI marketing software deployment, programmatic advertising | Manchester |
| 8 | Favoured | AI-generated social content, optimisation, influencer AI mapping | UK-wide |
| 9 | Cremarc | AI email marketing, smart funnels, machine learning for UX | UK |
| 10 | Together Agency | AI-powered content strategy, SEO automation, performance-driven PPC | Manchester |
| 11 | CB Website Design | AI Website builds, SEO automation plugins, chatbots | UK |
The Very Best AI Marketing Agencies in the UK, 2025 Guide
Here’s our pick of the best AI marketing agencies, integrated AI-first specialists, and AI-powered B2B digital marketing firms in the UK and beyond.
1. Koozai: AI SEO, PPC, Content & PR (UK)
Koozai is an AI-first marketing agency based in Southampton and London, specialising in AI SEO, Content and PR.
If you’re looking for the best AI marketing agency in the UK, look no further. According to the UK Digital Excellence Awards Koozai was named a top UK Integrated Digital Agency in 2025.
Koozai has been at the forefront of the AI and digital marketing agency AI shift for some time. We were quick to recognise how AI-based digital marketing agency services would transform search, content, and paid media, and built our services to help clients ride that wave.
At Koozai, we use AI to supercharge efficiency, speed up delivery, and enhance the performance of everything we do; whether it’s SEO, content creation, paid media, or PR. From identifying trends and analysing search intent to automating repetitive research tasks and surfacing opportunities faster, AI helps us work smarter and unlock better results for our clients.
But we don’t leave it all to the machines. Every insight, campaign, and piece of content is carefully reviewed, refined, and overseen by experienced human marketers. This balance means you get the best of both worlds: the speed and power of AI, combined with the strategic thinking, creativity, and quality control only humans can deliver. Whether it’s through our AI Overview Optimisation Audit, Traffic Drop Triage service, or AI-powered content and media strategies, everything is built to deliver smarter marketing, without cutting corners.
2. Wagada: AI-Powered Video & Lead Funnels
Specialists in combining ChatGPT with automated video funnels. Great for performance-based, funnel-focused campaigns.
3. The Keen Folks: AI for CX & Data
They create intelligent chat tools and use AI to analyse customer success data, smoothing out journeys end-to-end.
4. HotSource Creative: AI Visual & Ads
Lean into AI-generated visuals, chat customer support tools, and real-time campaign optimisation.
5. AiBoost: AI-Powered Outreach Automation
Focuses on automated outreach, email sequences, and multi-channel funnels built on AI.
6. VCCP: AI-Driven Brand Insight
A creative agency using AI chatbots and predictive analytics to inform brand campaigns and marketing strategy.
7. Burst Digital: AI Software & Advertising
They deploy AI SEO tools and programmatic ads with performance at scale.
8. Favoured: AI Content & Influencer Strategy
Uses AI to generate consistent, high-quality social content and domestic AI-powered influencer matching.
9. Cremarc: AI Funnels & UX
Deep focus on AI email marketing, funnels, and UX enhancements driven by machine learning.
10. Together Agency: Content & PPC Automation
Scales content strategy and PPC campaigns using AI-enabled performance tracking.
11. CB Website Design: AI Web Builds & SEO
Strong focus on AI-powered websites with chatbots and SEO automation.
Why It Matters That You Choose The Right Agency
AI search is changing the game.
Google’s AI Overviews pull answers from a wide mix of trusted sources and your website can be one of them, if your content is optimised correctly. Getting featured in these answers puts your brand right at the top of the page, often above ads and traditional results. That’s prime digital real estate, so it’s vital you work with the right partner.
Quick fixes don’t cut it anymore. The days of spammy link building are long gone. Smart agencies now focus on white-hat, strategic tactics, like earning links to high-value pages and building strong internal linking between related content. These are the signals AI pays attention to.
Your SEO, content, and links need to work together. If you want to show up in AI-generated results, you need more than just a great blog post or a solid backlink. What really works is this:
- Earning links to pages that actually drive conversions
- Building supporting content around those key pages
- Using a smart mix of follow/nofollow links and clean internal linking
It’s not just about ticking SEO boxes, it’s about giving AI the right signals so it knows your site is useful, relevant, and trustworthy. That’s the real formula for AI search visibility.
How to Choose the Right AI Marketing Agency
Not every AI marketing agency is built the same. The right partner for your brand depends on your goals, sector, and growth stage. Here’s what to look for:
1. Match Specialisms to Your Needs
Start by identifying which marketing areas matter most to your brand:
- SEO + Content Creation: Choose an agency like Koozai or Burst Digital with proven AI SEO and content automation.
- Performance Ads & Funnels: Agencies like Wagada or AiBoost excel at AI-optimised ad funnels and outreach automation.
- UX & Customer Experience: If journey personalisation is key, The Keen Folks or Cremarc focus on AI for customer success and UX enhancements.
2. Check Sector Experience
Some agencies focus on B2B, others on eCommerce or startups:
- B2B & SaaS: Consider Cremarc or Together Agency for deep AI funnel and email automation experience.
- Consumer Brands & eCommerce: Look to Favoured or HotSource Creative for AI-generated visuals, social content, and influencer mapping.
3. Review Case Studies or Proven Impact
Ask to see:
- Before-and-after metrics (traffic, conversions, cost-per-click)
- Use of AI tools like predictive analytics or NLP
- Client industries and campaign types
If possible, confirm results through third-party sources or reviews.
4. Assess Tech Stack Compatibility
Make sure their tools integrate with yours. Do they work with:
- HubSpot, Salesforce, GA4?
- ChatGPT, Jasper, SEMrush, Surfer?
- In-house dashboards and APIs?
5. Clarify Their Use of AI
Some agencies simply use AI tools; others build AI into strategy.
Ask:
- Do humans review outputs?
- How is AI used across SEO, PPC, PR, and content?
- Is there a balance between automation and creativity?
6. Start Small, Scale Fast
Choose agencies that offer pilot projects or audits, like an:
- AI Overview Optimisation Audit
- Traffic Drop Triage
- AI Content or Ad Automation Test
This lets you validate performance before committing to long-term retainers.
FAQs: Everything You’re Wondering
What is AI marketing and how does it work?
AI marketing is the use of artificial intelligence technologies to plan, execute, and optimise digital marketing strategies. This includes tools like machine learning, predictive analytics, and natural language processing to automate tasks, personalise content, improve targeting, and analyse performance in real time.
At Koozai, we use AI to support SEO, paid media, content production, and PR. Think of it as letting the machines handle the grunt work, like sentiment analysis, or content briefs, while our team focuses on strategy, creativity, and human quality control. It’s marketing that’s faster, smarter, and more scalable.
Is AI marketing better than traditional digital marketing?
Not necessarily, it’s not about replacing traditional marketing, but enhancing it. AI marketing helps you do more, faster. For example, you can analyse user behaviour at scale, create content outlines instantly, or optimise ads in real-time. But it still needs human input for tone of voice, brand consistency, strategy, and creativity.
That’s why agencies like Koozai take a hybrid approach. We use AI tools to speed up research, streamline production, and surface insights, but every campaign is reviewed and shaped by experienced marketers who understand your brand and goals.
How do AI-powered tools help with SEO?
AI tools support SEO by automating time-consuming tasks and identifying ranking opportunities faster. They can help with:
- Keyword clustering and intent mapping
- Competitor and content gap analysis
- SERP volatility tracking
- Generating SEO-friendly content outlines
- Auditing on-page optimisation and internal linking
At Koozai, we use AI to assist (not replace) our SEO experts. That means faster turnaround times and more data-informed decisions, without sacrificing the expertise that makes SEO really work.
Do I need an AI marketing agency or can I use tools myself?
There are plenty of AI tools available to marketers, some are free, some are paid, but knowing which tools to use, how to apply them, and how to interpret the results is where experience matters.
Partnering with a specialist AI marketing agency like Koozai gives you access to both the technology and the people who know how to use it well. We help you avoid common pitfalls, cut through the noise, and deliver strategies that actually move the needle whether you’re in B2B, eCommerce, or service-based sectors.
How much does AI marketing cost?
The cost of AI marketing can vary depending on the type of services you need and the level of complexity involved. For example, small businesses may spend around £1,500 to £3,000/month on AI-enhanced content and SEO, while enterprise-level brands investing in AI-powered PPC, PR, and content strategies could be looking at £5,000 to £20,000/month or more.
At Koozai, we offer flexible pricing tailored to your goals, whether you’re looking for a one-off AI Overview Optimisation Audit, a monthly retainer for AI SEO support, or a fully integrated AI-powered marketing strategy. We’re always upfront about costs and work to ensure you get measurable value from every pound spent.
Who can help recover traffic lost to AI search results?
If your website has experienced a drop in organic traffic due to the rollout of AI-powered search features like Google’s AI Overviews, Koozai offers a specialist Traffic Drop Triage service. This audit identifies the root causes, whether it’s poor internal linking, weak content structures, lack of topical authority, or technical gaps. With AI-enhanced diagnostics and a hands-on team of SEO and content experts, Koozai creates an actionable recovery plan that helps your site regain lost visibility and future-proof itself against ongoing AI search changes.
Which agency offers AI SEO services or AIO audits?
Koozai is one of the UK’s leading agencies offering AI SEO services and dedicated AI Overview (AIO) Optimisation Audits. With over two decades of experience in search marketing, Koozai helps brands understand how their content is being interpreted by AI-driven platforms like Google’s AI Overviews. Their AIO audit reviews your site’s structure, E-E-A-T signals, content quality, and structured data to uncover where your brand has the best chance of being featured in AI summaries. The service also includes competitor analysis and a prioritised plan to improve your visibility in AI-powered search results.
Can a marketing agency help me get featured in Google’s AI Overviews?
Yes. Koozai offers a dedicated AI Overview Optimisation Audit to help businesses increase their chances of appearing in Google’s AI Overviews. This service analyses your current visibility, identifies opportunities where competitors are being referenced, and reviews your content’s structure, depth, and authority. The audit also includes technical and structured data recommendations to help Google better interpret your site for AI results. Within just a few months, many of Koozai’s clients have seen significant growth in AI Overview placements and organic traffic to service pages.
AI isn’t a buzzword, it’s a force reshaping marketing. The future belongs to brands that adapt with depth, strategy, and responsible intelligence.
If you’re ready to:
• Audit your AI visibility
• Boost ad performance using AI
• Start ranking in AI-driven search
• Automate content at scale while keeping it human
…then you’ve got the right shortlist.
Want help figuring out where to start? Koozai’s AI Overview Optimisation Audit is a well-tested first step to standout visibility. Drop us a line and let’s make smarter marketing your superpower.
Author: Sophie Roberts, Managing Director, 30+ Years in PR, Digital & AI Marketing
Sophie Roberts is the Managing Director of Koozai, bringing over 30 years of experience in marketing, PR digital strategy, and more recently AI-powered marketing. Her leadership at Koozai helps businesses unlock growth through innovative and data-driven campaigns.
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