Koozai Digital Marketing Clinic

Welcome to the Koozai Digital Marketing Clinic! We’re excited to have you join us for a day packed with actionable tips, expert insights, and hands-on strategies to improve your digital marketing. This event is your opportunity to get some real, bespoke advice so now’s the time to start considering what you might want to ask or the areas of the business where you think you need some support.

This blog serves as your go-to guide for accessing the resources and tools you’ll need during the event. Bookmark this page so you have everything at your fingertips!

Event Details

Date: 25th February 2025
Time: 10 AM – 3 PM
Location: Fareham Innovation Centre, Meteor Way, Lee on the Solent, PO13 9FU

Agenda:

Tea & Coffee/Networking: 10:00 AM – 10:15 AM
Workshop begins: 10:15 AM – 10:30AM
Paid Media Workshop: 10:35 AM – 11:35 AM
SEO & Content Strategy: 11:45 AM – 12:45 PM
Lunch Break: 12:45 PM – 1:15 PM
PR & Backlinking Strategies: 1:15 PM – 2:15 PM
Open Clinic (Q&A): 2:15 PM – 3:00 PM

Key Tools & Resources

To make the most of your day, you’ll need access to the following tools and platforms. If you don’t already have accounts for some of these, we recommend setting them up in advance. None of these are difficult to do and if you can’t do it beforehand, one of the team can help you on the day. So don’t worry.

For SEO and Content Creation

Google Account: Essential for accessing Google Sheets and logging into tools like QuestionDB and ChatGPT.
QuestionDB.io: Use this free tool to discover the questions your audience is asking online.
ChatGPT: Use AI to brainstorm content ideas, refine blog drafts, or even craft press releases.

Templates to Download:

For Paid Advertising

Facebook Ad Mockup Tool: Experiment with ad designs and strategies before running your campaigns.

For PR & Domain Analysis

Domain Authority Checker: Evaluate your website’s authority and identify backlink opportunities.
Ahrefs Keyword Rank Checker: Check how your keywords rank on search engines.
Ahrefs Backlink Checker: Analyse your competitors’ backlink profiles to discover opportunities for your site.

What to Expect

SEO & Content Creation

Learn how to identify and optimise high-value keywords, create SEO-friendly content, and even appear in Google’s AI overview. Whether you’re tackling search intent or crafting engaging blogs, this session will guide you in generating traffic that converts.

Paid Advertising

Get insights into targeting the right audience and creating high-performing ads. You’ll leave this session with your own ad mockups and actionable tips for scaling your campaigns.

PR & Backlinks

Understand how backlinks impact SEO, find out how to analyse your competitors’ backlinks, and learn insider tips for pitching your story to journalists effectively.

How to Prepare

Ensure you have access to all the tools mentioned above before the event.
Bring a laptop and your Google login details to make full use of the tools.

We look forward to seeing you at the Koozai Digital Marketing Clinic! If you have any questions before the event, feel free to get in touch.

View on Koozai.com