Koozai Digital Marketing Clinic

Welcome to the Koozai Digital Marketing Clinic Blog!

Hello and welcome! Whether you’re here as part of our webinar or you’ve just stumbled upon us, we’re thrilled to share our digital marketing insights with you. This blog serves as a central hub for accessing the resources and tools needed for our digital marketing sessions focused on generating leads through your website. Originally hosted live at the Fareham Innovation Centre, our clinic received such positive feedback that we transformed it into this interactive webinar and this accompanying blog.

What We Cover in the Webinar

Paid Media: Strategies and tools for creating impactful ads.
SEO & Content: Techniques to boost your site’s visibility and engage your audience.
PR & Backlinking: Tactics for enhancing your site’s authority and outreach.

Transition to Webinar Format

Although we can’t replicate the one-on-one sessions from our live event, we encourage you to contact us for personalised advice or to book a consultation to discuss specific issues.

Key Tools & Resources

To fully participate in the webinar or to enhance your learning, here are some useful tools and platforms:

For SEO and Content Creation

• Google Account: Essential for accessing Google Sheets and logging into tools like QuestionDB and ChatGPT.
• QuestionDB.io: Use this free tool to discover the questions your audience is asking online.
• ChatGPT: Use AI to brainstorm content ideas, refine blog drafts, or even craft press releases.

Downloadable Templates:

• ChatGPT Blog Writing Template
• ChatGPT Press Release Template

Please heed the warnings in the webinar about the limitations of using LLMs and AI – they’re useful as a resource but not perfect by any stretch of the imagination.

For Paid Advertising

• Facebook Ad Mockup Tool: Experiment with ad designs and strategies before running your campaigns.

Checklists and Best Practices:

• Ad Creation Checklist
• Mastering Meta Ads
• Optimise Your Google Search Ads
• LinkedIn Ads Best Practice
• Google Display Ad Sizes

Ad Transparency Resources:

• Google Ad Transparency Centre: To spy on your competitors.
• Meta Ads Library: To spy on your competitors

For PR & Domain Analysis

• Domain Authority Checker: Evaluate your website’s authority and identify backlink opportunities.
• Ahrefs Keyword Rank Checker: Check how your keywords rank on search engines.
• Ahrefs Backlink Checker: Analyse your competitors’ backlink profiles to discover opportunities for your site.

Session Overviews

SEO & Content Creation

Learn how to identify and optimize high-value keywords, create SEO-friendly content, and generate traffic that converts.

Paid Advertising

Gain insights into targeting the right audience, creating high-performing ads, and scaling your campaigns with actionable tips and ad mockups.

PR & Backlinks

Understand the impact of backlinks on SEO, analyze competitors’ backlinks, and learn effective strategies for pitching to journalists.

How to Prepare

Ensure you have access to all the tools mentioned above to make the most out of our webinar. If you encounter any issues setting up any tools or accounts, feel free to reach out for assistance.

We look forward to helping you enhance your digital marketing strategies, whether through this blog or our interactive webinar sessions. Don’t hesitate to get in touch for further support or information.