More than 10 years have passed since the Sitelinks Search Box made its debut in Google’s search results, and soon, we’ll be saying goodbye to it for good. While it may seem like a significant change, Google has its reasons for retiring the Sitelinks Search Box.
(Search result showing a sitelinks search box)
Why Is Google Removing the Sitelinks Search Box?
Google’s decision is driven by one main factor—usage has dropped significantly. Fewer people are interacting with this feature, and Google wants to focus on simplifying the search experience for users. This helps streamline search results, keeping things clear and intuitive.
Key Details About the Change
Here’s what you need to know:
- Removal Date: 21st November 2024
- Reason for Removal: Decline in usage
- Impact on Rankings: None—this won’t affect your rankings or other sitelinks
- Global Change: Applies to all countries and languages
- No Errors for Unsupported Data: Unsupported structured data won’t cause errors in Search Console reports
- No Action Needed: You’re not required to remove the Sitelinks Search Box structured data from your site
What Should Site Owners Do?
Luckily, no action is necessary. Google has confirmed that even if you’ve implemented the Sitelinks Search Box structured data, it won’t create issues for your site. If you want to remove it, you can, but there’s no penalty for leaving it in place.
Also, don’t forget that the WebSite structured data for site names remains supported, so you can still take advantage of this feature for enhanced search visibility.
What’s Staying the Same?
Even though the Sitelinks Search Box is going away, other sitelinks (those helpful additional links that appear under your main search result) will continue to function as normal. This change solely impacts the Sitelinks Search Box.
Why This Change Benefits Users
At its core, this update is all about improving the user experience. By focusing on features that are used and removing those that aren’t, Google ensures a cleaner, more streamlined search interface. The goal is to reduce clutter and help users find what they’re looking for faster.
A Quick Recap
- The Sitelinks Search Box is being removed globally on 21st November 2024
- No impact on SEO or rankings, and no immediate action is required
- Other sitelinks remain unaffected, and structured data for site names is still supported
- Google is simplifying search results to enhance the user experience
Final Thoughts: Focus on What Matters
Google’s decision to retire the Sitelinks Search Box is a clear message: it’s all about efficiency and user experience. Take this as an opportunity to reassess your site’s features and ensure you’re offering meaningful, relevant content that resonates with your audience.
Leave a Reply