With so many different directions to head in it can be hard to prioritise one marketing channel over another. Thankfully the below Infographic from WebDAM compiles the latest research on content marketing, email marketing, SEO, PPC, Social Media and more, giving a quick insight on where you should invest your time this year.
Key points from the Infographic include:
In 2014 marketing teams will spend $153 billion on new digital marketing assets
An 89% increase in conversions has been seen for pages with customer testimonials
An 86% increase in conversions has been seen for landing pages with videos
78% of CMO’s think custom content is the future of marketing (more on that here)
73% of reporters feel press releases should contain images
72% of PPC marketers plan to increase their PPC budgets this year
67% more leads are generated by companies who blog than those who do not
52% of all marketers have gained a customer thanks to Facebook
Nearly 50% of companies have content marketing strategies
43% of all marketers found a customer via LinkedIn
25% of the entire ad market will be Internet advertising by 2015
Social media marketing budgets will double over the next 5 years
