Koozai > Blog > Westminster eForum: The Evolving Online Advertising Ecosystem

Westminster eForum: The Evolving Online Advertising Ecosystem

| Less than a minute to read

Westminster eForumI’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.

My opening remarks focus on the following areas:

The Convergence Of Online Advertising

  • The monetisation of social

The Impact On Marketing Budgets & Skills

  • The rise of web analytics
  • Defining value

The Impact Of Mobile & Contactless Payment On Marketing Strategy

  • You have to have a mobile friendly site to take advantage of the opportunity
  • The trust conundrum of contactless payment

‘Big Data’ Collected From Online And Mobile Services

  • What does ‘big’ really mean?
  • We’re not ready for ‘big’ data because we don’t yet make the most of ‘little’ data

Pseudonymised Consumer Data: Engagement & Privacy

  • The privacy time bomb that is ticking

You can find my deck below;

Leave a Reply

Your email address will not be published. Required fields are marked *

aspect-ratio
David Wilson

Digital Marketing News Update – April 2025

David Wilson
23rd Apr 2025
Content Marketing Blog
aspect-ratio
Sophie Roberts

Mastering the Messy Middle: Your Checklist for Success

Sophie Roberts
@hospitalitysoph
16th Apr 2025
aspect-ratio
Sophie Roberts

Why the 95-5 Rule Should Be at the Heart of Your B2B Marketing Strategy

Sophie Roberts
@hospitalitysoph
8th Apr 2025
SEO Blog
aspect-ratio
Laptop showing technical SEO results in a graph
David Wilson

Search Trends Report – April 2025 Update 

David Wilson
4th Apr 2025
Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget – it’s free, so why haven’t you signed up already?