Flying high with a national PR spotlight for Travelbag

The Challenge

Driving relevant online traffic, top tier media coverage and backlinks for the Travelbag brand in a highly competitive market was no mean feat. But it was a challenge that the Koozai team welcomed from the beginning. The Koozai team set out to create content, PR and SEO campaigns that were interesting, exciting and that would appeal to Travelbag’s audience and top tier online media alike. The key to this was developing a series of interactive  hero content assets that were  both visually-rich and educational. These assets needed to achieve greater exposure through targeting keywords, increase audience engagement and improve domain authority by securing a variety of high-quality links from the press. A mixture of supporting content could also be provided to assist with the Digital PR push.

How We Helped

Our SEO, PR and Content teams put their strategic heads together to create collaborative campaigns and an eye-catching, interactive hero content assets, with the relevant PR hooks needed to generate press coverage from mainstream sites. Once such piece was called ‘A Race of Discovery’, which allowed users to follow in the footsteps of famous explorers and compare their historical expeditions to modern-day travel. The audience can discover how the likes of Christopher Columbus and Amelia Earhart made their way across land and sea respectively, and how those famous adventures translate into the transportation of today. Other hero content included an asset on the differences in travel etiquette across the world, as well as a landing page on movie filming locations timed for the Oscars.